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VIVA UAE Over 1200 range of exclusive brands to choose from.
Enjoy cheaper prices as our private label brands are at least 30% cheaper than comparable brands while most of them are of European Quality Standards.

Welcome to VIVA!


Jebel Ali Industrial Area 1
P.O.Box – 25030
Dubai, U.A.E.


[email protected]


+971 4809 5000

VIVA is the FIRST UAE food discounter in the region operating on a discount model, offering the highest quality products to its customers at the lowest price.

Since our inauguration on 28 Feb 2018 at the Grand Avenue Mall, the communities of Sharjah, Ajman & Deira are now able to enjoy “‘FRESHER. CHEAPER. BETTER’ shopping.

VIVA literally means `long live!’, and your lifestyle gets healthier and more affordable with us. As a food discounter retailer, we offer a complete shopping trip with a range of high-quality products at cheaper prices.

VIVA stores serve as neighbourhood stores in localities with a dense residential footprint. Besides food products, we also carry a variety of non-food products to cater to the larger section of consumers.

Every 2 weeks, selected non-food products will be on SPECIAL BUYS at rock bottom prices for a limited time period. Just sign up for our e-newsletter to get the latest news on our offers.

At VIVA, all our products are handpicked by our experienced buyers, and are offered under VIVA exclusive brands. They meet or exceed the national brands on taste, quality and, of course, price. More than 80% of those products are of European Product Quality too. We can’t promise you’ll find the choices of the same item, but we can promise you’ll find the best one. If you’re not 100% satisfied, bring it back. We’ll replace the product or refund your money.



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